![]() List off your non-negotiables and what features you wouldn’t mind passing up on. There’s certainly a human component that’s necessary because CRM platforms can’t operate own its own or fill gaps in your data. CRM software can provide a 360-degree view of your organization but it’s only as good as the data you put into it. While some fundraising platforms (like CauseVox) also offer light CRM capabilities, they’re used to help you tap into new networks and ideally funnel that data to donor database. ![]() ![]() There’s a difference between a fundraising platform and donor management software (CRM) but they work together. When shopping around for your perfect database, here are a few things to take into consideration: While there’s overlap between database features, there isn’t a one-size-fits-all solution. With the growing popularity of customer relationship management software, there’s a slew of donor databases to choose from. In the nonprofit realm, CRM takes the form of a donor database that consolidates information to a central location, allowing you to track constituents, manage donations, streamline communications, and firm up your fundraising strategy. In essence, CRM stands for Customer Relationship Management. Managing donor information is no easy feat and if you’re feeling overwhelmed by tracking data across multiple spreadsheets or post-it notes, that’s an obvious sign to invest in a donor database (also referred to as a CRM platform).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |